Monthly Archives: July 2007

2 recently influenced books

I must confess that am not an avid reader. I only read books when someone “reputed” to me, suggests some books which are worth reading. After series of such suggestions I decided to buy 2 such books by the same author, Malcolm GLadwell. One of the best decisions Ive made in my lazy life is to read these 2 books. I was amazed at the amount of work the author has done before writing the book. Be it the statistics he furnish or the minute details of the true incidents, all seems to be so impressive and ofcourse “sticky”. No doubt that the book itself became so sticky in reader’s minds and became a best seller. This is a serious heartfelt suggestion from a lazy occasional reader…If you want to get some serious insights into decision making, then read BLINK…else if you want to find answers to some unanswered incidents which we call miracles, then read TIPPING POINT.. I just completed both of them by the end of a 24hour long train journey..

It’s a book about change. In particular, it’s a book that presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does. For example, why did crime drop so dramatically in New York City in the mid-1990’s? How does a novel written by an unknown author end up as national bestseller? Why do teens smoke in greater and greater numbers, when every single person in the country knows that cigarettes kill? Why is word-of-mouth so powerful? What makes TV shows like Sesame Street so good at teaching kids how to read? I think the answer to all those questions is the same. It’s that ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics. The Tipping Point is an examination of the social epidemics that surround us.

It’s a book about rapid cognition, about the kind of thinking that happens in a blink of an eye. When you meet someone for the first time, or walk into a house you are thinking of buying, or read the first few sentences of a book, your mind takes about two seconds to jump to a series of conclusions. Well, “Blink” is a book about those two seconds, those instant conclusions that we reach are really powerful and really important and, occasionally, really good.

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